NAB - Breakup

It's true.
We've just broken up with CommBank, ANZ and Westpac and it's still a little raw.
Honestly, we just grew apart and have nothing in common with them anymore.
So if you speak to any of them in the next couple of days try to be a bit gentle with them.

So goes the opening line of the NAB's "Breakup" campaign. 

Helicopters, street writing, tram and bus shelters, building wraps and tray trucks are just some of the elements pointing users to  breakup.nab.com.au where the website tells the rest of the story.

We've been supporting the NAB Digital Marketing team with a multi server hosting environment for the Breakup campaign. It's been great to work on such a dynamic campaign.

There's been a few late nights at this end ...

Check out the site and the videos here :

http://breakup.nab.com.au

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